REAL TIME MARKETING IMPLEMENTATIONS: EXAMPLE OF KADIKOY MUNICIPALITY

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dc.contributor.authorAkçay, Deniz
dc.contributor.authorOkkay, İpek
dc.date.accessioned2024-09-11T19:53:27Z
dc.date.available2024-09-11T19:53:27Z
dc.date.issued2017
dc.departmentİstanbul Gelişim Üniversitesien_US
dc.description.abstractWith the development of the Internet and the emergence of two way communication along with it, the issue of marketing has gained even a greater importance for organizations. With the Internet, various marketing models such as viral marketing, content marketing, avatar marketing, interactive marketing and real time marketing became necessary. In particular, when social media is used concurrently with the agenda in an accurate manner, it presents organizations with a great opportunity to promote themselves. The purpose of the study is to find the answer to the question whether Real Time Marketing applications increase the visibility of organizations or not. Accordingly, an in-depth interview has been conducted with the officials of the social media department of Kadikoy municipality. The reason why Kadikoy municipality has been included in the sample is that it has become news story in the media with about 10.000 re-tweets to its #backtotefuture content it has posted on Twitter on 21 October, 2015.en_US
dc.identifier.doi10.7456/10701100/009
dc.identifier.endpage109en_US
dc.identifier.issn2146-5193
dc.identifier.issue1en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage99en_US
dc.identifier.urihttps://doi.org/10.7456/10701100/009
dc.identifier.urihttps://hdl.handle.net/11363/8140
dc.identifier.volume7en_US
dc.identifier.wosWOS:000396458300009en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIstanbul Kultur Univen_US
dc.relation.ispartofTurkish Online Journal of Design Art And Communicationen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmz20240903_Gen_US
dc.subjectSocial mediaen_US
dc.subjectreal time marketingen_US
dc.subjectmarketingen_US
dc.titleREAL TIME MARKETING IMPLEMENTATIONS: EXAMPLE OF KADIKOY MUNICIPALITYen_US
dc.typeArticleen_US

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