DSpace Arşivi :: Ana Sayfa

İstanbul Gelişim Üniversitesi Kurumsal Açık Erişim Arşivi

DSpace@Gelişim, İstanbul Gelişim Üniversitesi tarafından doğrudan ve dolaylı olarak yayınlanan; kitap, makale, tez, bildiri, rapor, araştırma verisi gibi tüm akademik kaynakları uluslararası standartlarda dijital ortamda depolar, Üniversitenin akademik performansını izlemeye aracılık eder, kaynakları uzun süreli saklar ve yayınların etkisini artırmak için telif haklarına uygun olarak Açık Erişime sunar.

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‘Effie’ciency of Green Advertising: Evaluating Consumer Responses to Green Advertising Addressing Water Conservation
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2025) Aydoğan, Hediye; Oruç, Mehmet Sebih
Aim: This study investigates consumer responses to award-winning green advertising campaigns addressing water conservation in Türkiye. Focusing on campaigns by Finish and Cif, the research explores how consumers perceive the environmental messaging, product quality, and authenticity of green claims, while also reflecting on broader societal and governmental engagement with sustainability. Method: Adopting a qualitative research design, the study utilizes thematic analysis of 629 consumer comments extracted from YouTube, Instagram, and X (formerly Twitter) under Finish and Cif’s green advertising campaigns, which received Effie Awards between 2020-2022. MAXQDA 2020 software was used for coding and analysis, following Braun and Clarke’s (2006) six-step procedure. Intercoder reliability was assessed using Cohen’s Kappa (κ = 0.86), ensuring high agreement. Results: The analysis revealed five key themes: brand-related, campaign-related, reviewer-related, community-related and policy-related comments. Consumers were found to have a dual attitude – admiring the environmental goals and creative elements of the campaigns, while many were skeptical of greenwashing and questioning product quality. They were also found to make actionable suggestions to improve environmental authenticity, criticizing societal indifference to sustainability and calling for stronger government policies and education. Conclusion: Green advertising can effectively promote environmental awareness, but its credibility relies on actual brand practices and transparent communication. The study highlights the active role of consumers as co-creators of environmental discourse and offers practical implications for brands and policymakers seeking to promote sustainability. It is recommended that future studies expand to broader demographics and integrate a variety of data collection methods beyond social media comments.
Zero Hunger: A Study on the World Food Programme’s (WFP) Communication Strategies on TikTok
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2025) Çakıcı, Zindan
Aim: This study analyzed the communication strategies employed by the World Food Programme (WFP) on the TikTok, with the aim of advancing scholarly understanding of the organization’s digital communication frameworks and elucidating TikTok’s function within the communicative practices of international entities engaged in sustainable development and global food security domains. Method: The study conducted a content analysis of 534 videos shared on the organization’s TikTok account between November 20, 2020, and April 25, 2025. This analysis identified and categorized the videos’ thematic content, language, genres, objectives, emotional tones, formats, engagement metrics, spokespersons, and associated demographic characteristics of the spokespersons. Results: The findings revealed that the organization extensively utilized elements such as subtitles, captions, music, and hashtags in its posts. Furthermore, it was observed that the account featured a variety of video genres and diverse emotional tones. This strategic combination was associated with a high level of user engagement. Additionally, the content demonstrated the inclusion of multiple languages, visibility of diverse ethnic identities, and a narrative style grounded in humanitarian storytelling, indicating the adoption of an inclusive digital communication strategy. However, it was also identified that the organization’s TikTok content insufficiently addressed the needs of marginalized individuals and employed children in a manner that could be construed as emotional manipulation. Conclusion: The study demonstrated that WFP effectively employed both technical and thematic elements on TikTok to reach a broad audience. However, it was observed that the content insufficiently addressed the needs of disadvantaged individuals and utilized children in a manner aimed at eliciting emotional responses. This research contributed to the literature by elucidating the role of TikTok in the communication strategies of international organizations operating in the fields of sustainable development and global food security.
Conceptual Evolution of Green Leadership Literature: Web of Science (WoS) Based A Bibliometric Analysis (1994–2025)
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2025) Aydınoğlu, Nejla
Aim: In recent years, the increasing impact of environmental problems on a global scale has paved the way for the development of new trends based on the principle of sustainability in leadership approaches. Today, climate crisis, resource depletion and institutional environmental responsibilities have made green leadership an indispensable element of sustainable management. In this context, green leadership stands out as a contemporary governance approach that focuses on environmental awareness and directs institutional transformation. The lack of theoretical clarity and methodological diversity in the literature limits the development of the field. The aim of this study is to systematically analyze the development of green leadership literature through scientific publications indexed in the Web of Science (WoS) database. Method: In this study, scientific publications published in the WoS database between 1994 and 2025 were examined through bibliometric analysis and the conceptual evolution of green leadership literature was comprehensively mapped. The data collection process was structured according to PRISMA principles, and co-word technique, citation maps and thematic matches were used in the analyses. Results: The findings show that there has been a remarkable increase in the literature in the post-2020 period, and the concept of green leadership has found a prominent place in studies on management, environmental sciences and business. In particular, the concepts of “environmental belief”, “green organizational culture” and “corporate environmental responsibility” constitute prominent focus areas. In terms of publication volume, Asian countries, especially China, have become dominant in the literature. Conclusion: This study demonstrates that green leadership has evolved into a strategic and interdisciplinary concept, gaining increasing academic attention especially after 2020. However, there is still a thematic and regional concentration in the literature, indicating the need for more in-depth, sector-specific, comparative international analyses and integrated research between theory and field practice in future studies.
The Impact of Energy Poverty on Economic Growth: Evidence from EAGLE Countries
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2025) Özarslan Doğan, Başak; Özdemir, Onur
Aim: The aim of this study is to examine the impact of energy poverty on economic growth in EAGLE countries for the period 2000–2020. Energy poverty is addressed primarily through access to electricity. Method: The Han and Phillips (2010) method is employed in the analysis. In addition to energy poverty, total labor force, urbanization, patent applications, and carbon emissions are included in the model to evaluate their effects on economic growth Results: A statistically significant and positive relationship is found between access to electricity and economic growth. Moreover, total labor force, urbanization, and carbon emissions also have a significant and positive effect on economic growth. Although patent applications show a positive impact, this effect is statistically insignificant. Conclusion: The findings reveal that access to electricity plays a critical role in fostering economic growth and socio-economic development in EAGLE countries. Improved energy access supports technological advancement and increased use of electric power, making it a fundamental driver of economic growth.
Yenilikçi Davranış Gösteren Çalışanların Örgütlerde Dijital Dönüşüm Sürecine Etkisinde Açık Liderliğin Düzenleyici Rolü
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2025) Elden, Bedirhan
Amaç: Bu araştırmanın temel amacı, çalışanların yenilikçi davranışlarının örgütlerin dijital dönüşüm süreci üzerindeki etkisini incelemek ve bu etkide açık liderliğin düzenleyici rolünü analiz etmektir. Günümüz iş dünyasında dijital dönüşüm, yalnızca teknolojik bir değişim değil; aynı zamanda bireylerin ve liderlik yaklaşımlarının dönüşümüdür. Bu bağlamda çalışmada, açık liderlik anlayışının dijitalleşme süreçlerindeki yönlendirici gücü değerlendirilmektedir. Yöntem: Araştırma verileri, Kayseri ilindeki üniversitelerde görev yapan akademik ve idari personelden elektronik anket yoluyla toplanmıştır. Analizler 365 geçerli anket üzerinden gerçekleştirilmiştir. Yenilikçi Davranış, Dijital Dönüşüm ve Açık Liderlik değişkenleri için daha önce geliştirilmiş güvenilir ölçekler kullanılmıştır. Veriler, basit regresyon ve Hayes (2018) PROCESS makrosu ile düzenleyici etki analizleri kullanılarak incelenmiştir. Bulgular: Analiz sonuçlarına göre, çalışanların yenilikçi davranışlarının dijital dönüşüm üzerinde pozitif ve anlamlı bir etkisi olduğu tespit edilmiştir. Ancak, açık liderliğin bu ilişki üzerinde düzenleyici bir etkisinin bulunmadığı görülmüştür. Elde edilen bulgular, açık liderliğin yenilikçi davranış ile dijital dönüşüm arasındaki etkileşimi anlamlı biçimde yönlendirmediğini ortaya koymuştur. Sonuçlar: Yenilikçi bireysel davranışlar dijital dönüşüm süreçlerinde önemli bir rol oynamaktadır. Ancak bu etkinin açık liderlik aracılığıyla güçlenmediği bulgusu, liderlik tarzlarının etkililiğinin bağlamsal faktörlere bağlı olabileceğini ortaya koymaktadır.