REAL TIME MARKETING IMPLEMENTATIONS: EXAMPLE OF KADIKOY MUNICIPALITY

With the development of the Internet and the emergence of two way communication along with it, the issue of marketing has gained even a greater importance for organizations. With the Internet, various marketing models such as viral marketing, content marketing, avatar marketing, interactive marketing and real time marketing became necessary. In particular, when social media is used concurrently with the agenda in an accurate manner, it presents organizations with a great opportunity to promote themselves. The purpose of the study is to find the answer to the question whether Real Time Marketing applications increase the visibility of organizations or not. Accordingly, an in-depth interview has been conducted with the officials of the social media department of Kadikoy municipality. The reason why Kadikoy municipality has been included in the sample is that it has become news story in the media with about 10.000 re-tweets to its #backtotefuture content it has posted on Twitter on 21 October, 2015.