A PLS-SEM approach to the consumer adoption of shopping via mobile apps

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dc.authoridYILDIZ, Oğuz/0000-0003-2164-975X
dc.contributor.authorYildiz, Oguz
dc.date.accessioned2024-09-11T19:52:36Z
dc.date.available2024-09-11T19:52:36Z
dc.date.issued2021
dc.departmentİstanbul Gelişim Üniversitesien_US
dc.description.abstractWith a broader set of factors than previous research, this study examines basic theories and various studies related to the mobile field about ones that affect consumer adoption of shopping via mobile applications within the literature. As a result, the study proposes a model based on technology acceptance model, which includes 16 possible constructs and 31 relationships. The ultimate aim of this study is to analyse the factors that have effects on the adoption behaviour of consumers who shop via mobile applications with partial least squares (PLS) approach. The measurement models and the structural model proposed by the study were analysed with SmartPLS 3. Considering PLS structural equation modelling (SEM) bias seen in reflectively measured models, as a novel approach, consistent PLS is used in this study. The study established that perceived enjoyment and risk do not have any meaningful effect on the adoption of shopping via mobile applications, and also revealed that word-of-mouth communication, perceived value, informativeness, and personalisation are significant factors in the adoption of mobile shopping.en_US
dc.identifier.doi10.1504/IJMC.2021.117380
dc.identifier.endpage614en_US
dc.identifier.issn1470-949X
dc.identifier.issn1741-5217
dc.identifier.issue5en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage589en_US
dc.identifier.urihttps://doi.org/10.1504/IJMC.2021.117380
dc.identifier.urihttps://hdl.handle.net/11363/7987
dc.identifier.volume19en_US
dc.identifier.wosWOS:000692831200003en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherInderscience Enterprises Ltden_US
dc.relation.ispartofInternational Journal of Mobile Communicationsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmz20240903_Gen_US
dc.subjectconsumer adoptionen_US
dc.subjectmobile shoppingen_US
dc.subjectmobile appsen_US
dc.subjectPLS-SEMen_US
dc.titleA PLS-SEM approach to the consumer adoption of shopping via mobile appsen_US
dc.typeArticleen_US

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