Metaphor in Persian business management dictionaryfrom cognitive linguistics view

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dc.authorscopusid57215217681
dc.contributor.authorAbedini, Sirous
dc.date.accessioned2024-09-11T19:58:33Z
dc.date.available2024-09-11T19:58:33Z
dc.date.issued2020
dc.departmentİstanbul Gelişim Üniversitesien_US
dc.description.abstractMetaphor was only considered in literary language in the past, but nowadays it is considered to have vast usage in every day discourse such as: conversation, fiction, news texts and so on. In this research it is regarded from Lakoff and Johnson's cognitive view. This research was done because of the importance of metaphor in better understanding of language and thought in(business) texts and speeches. Metaphors can motivate and inhibit people as well. For this reason Persian Business Management Dictionary was chosen as a corpus. All the terms were inspected one by one (without any Sampling) for the presence of metaphors. In research method,first, metaphors in the corpus were discovered by MIP and MIPVU which is a more comprehensive and revised version. Also the Contemporary General Persian Dictionary was used for the basic meaning. Next, the founded metaphors were compared to Lakoff and Johnson,s schemata and finally, their frequency was investigated by simple statistical method. Research findings showed that metaphors were found in this dictionary. These metaphors are based on Lakoff and Johnson's Schemata. Schemata are path/ movement, nature, bodily and medicine, size and weight, letters, relational / marriage, war and games, containment, up and down,force, religion, metals, numbers and colors. There are metaphors that are not included in any schemata. The most frequent of schemata belongs to war and game, nature and path / movement respectively. The least frequent of schemata belongs to religion, numbers and metals respectively. From the universal or cultural point of view: most of the metaphors are universal like war and Some of them are cultural such as Machiavelli's management. © 2019 by Advance Scientific Research. This is an open-access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/)en_US
dc.identifier.doi10.31838/jcr.07.02.86
dc.identifier.endpage454en_US
dc.identifier.issn2394-5125en_US
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85080136432en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage451en_US
dc.identifier.urihttps://doi.org/10.31838/jcr.07.02.86
dc.identifier.urihttps://hdl.handle.net/11363/8515
dc.identifier.volume7en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherInnovare Academics Sciences Pvt. Ltden_US
dc.relation.ispartofJournal of Critical Reviewsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmz20240903_Gen_US
dc.subjectCognitive linguistics; Conceptual metaphor; Image schemata(domains); Mapping; Metaphor; Metaphor identification procedure (MIP); Metaphor meaningen_US
dc.titleMetaphor in Persian business management dictionaryfrom cognitive linguistics viewen_US
dc.typeReview Articleen_US

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