The importance of digital marketing in the strategic management of aviation

Basit Öğe Kaydı
dc.authorscopusid58188904700
dc.authorscopusid58188549200
dc.contributor.authorBasal, Murat
dc.contributor.authorSuzen, Ekrem
dc.date.accessioned2024-09-11T19:58:41Z
dc.date.available2024-09-11T19:58:41Z
dc.date.issued2023
dc.departmentİstanbul Gelişim Üniversitesien_US
dc.description2023 International Scientific Siberian Transport Forum, TransSiberia 2023 -- 16 May 2023 through 19 May 2023 -- Novosibirsk -- 190756en_US
dc.description.abstractAviation plays an important role in the transportation sector, which expresses the process of transferring people from one place to another. In the aviation sector, which expresses the fact that people fly with the aircraft they have produced, the path or all the methods applied by the enterprises in order to reach their predetermined goals expresses the strategy here. Today, where the consumer carries out all their activities in the digital space, which is a virtual environment, digital marketing emerges as an area that businesses focus on within the framework of efficiency and sustainability. The main purpose of this research is to determine the importance of the digital marketing process in the realization of the targeted strategies of the airline companies operating in Istanbul. In this direction, digital marketing and strategic management scales were used in the study. Obtained data were analyzed with SPSS analysis system and evaluations were made as a result of Anova and t inverses. As a result of the research, it was revealed that there is a significant relationship between the digital marketing methods of the participants and the aviation strategic management of the enterprise. It has been revealed that there is no significant difference in terms of gender, age and educational status from environmental demographic variables. © The Authors, published by EDP Sciences. This is an open access article distributed under the terms of the Creative Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/).en_US
dc.identifier.doi10.1051/e3sconf/202340202010
dc.identifier.issn2555-0403en_US
dc.identifier.scopus2-s2.0-85170248715en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.urihttps://doi.org/10.1051/e3sconf/202340202010
dc.identifier.urihttps://hdl.handle.net/11363/8543
dc.identifier.volume402en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEDP Sciencesen_US
dc.relation.ispartofE3S Web of Conferencesen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmz20240903_Gen_US
dc.titleThe importance of digital marketing in the strategic management of aviationen_US
dc.typeConference Objecten_US

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