How Tourism Cultural Events Influence Multicultural Competence, Tourism Destination Image, and Visit Intentions: Evidence From the Pharaohs' Golden Parade

Basit Öğe Kaydı
dc.authoridhttps://orcid.org/0000-0002-9483-3550
dc.contributor.authorSalem, Islam Elbayoumi
dc.contributor.authorEl-Said, Osman Ahmed
dc.contributor.authorEl Gamil, Rehab Ahmed Mohamed
dc.contributor.authorAfifi, Mohamed Fawzi
dc.contributor.authorAttallah, Nashwa Fouad
dc.date.accessioned2025-06-12T20:53:09Z
dc.date.available2025-06-12T20:53:09Z
dc.date.issued2024
dc.departmentUygulamalı Bilimler Fakültesi
dc.description.abstractThis study explores the impact of tourism cultural events on fostering multicultural competence and their effects on tourism destinations. Data were collected from viewers of the Pharaohs' Golden Parade broadcast on the Egyptian Tourism Promotion Authority's “Experience Egypt” YouTube channel. The data were analyzed using an inductive research approach, uncovering four distinctive themes: multicultural competence precursors, cultural tourism events' unique cultural and social elements, multicultural competence, and destination outcomes. Based on the study findings, a framework was proposed to depict the envisaged relationships between the four main themes. Practically, the study provides insights for destination marketing organizations on how viewers' impressions of cultural events on social media and official homepages could shape a destination's image and influence travel and word-of-mouth intentions.
dc.identifier.doi10.1002/jtr.2740
dc.identifier.issn1099-2340
dc.identifier.issn1522-1970
dc.identifier.issue5
dc.identifier.urihttps://hdl.handle.net/11363/9911
dc.identifier.volume26
dc.identifier.wos001310624400001
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.institutionauthorEl Gamil, Rehab Ahmed Mohamed
dc.language.isoen
dc.publisherWILEY, 111 RIVER ST, HOBOKEN 07030-5774, NJ
dc.relation.ispartofINTERNATIONAL JOURNAL OF TOURISM RESEARCH
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectcultural event
dc.subjectEgypt
dc.subjectintercultural communication
dc.subjectmulticultural competence
dc.subjectPharaohs' Golden Parade
dc.titleHow Tourism Cultural Events Influence Multicultural Competence, Tourism Destination Image, and Visit Intentions: Evidence From the Pharaohs' Golden Parade
dc.typeArticle

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
İsim:
Makale / Article
Boyut:
3.24 MB
Biçim:
Adobe Portable Document Format
İndir
Lisans paketi
Listeleniyor 1 - 1 / 1
[ N/A ]
İsim:
license.txt
Boyut:
1.17 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
İndir

Koleksiyon

Web of Science ve Scopus Atıf Dizinlerindeki Yayınlar
WoS İndeksli Yayınlar Koleksiyonu