The use of digital marketing in information transport in social media: The example of Turkish companies

Basit Öğe Kaydı
dc.authorscopusid57803980400
dc.contributor.authorKeke, Mehmet Emin
dc.date.accessioned2024-09-11T19:58:28Z
dc.date.available2024-09-11T19:58:28Z
dc.date.issued2022
dc.departmentİstanbul Gelişim Üniversitesien_US
dc.description10th International Scientific Siberian Transport Forum, TransSiberia 2022 -- 2 March 2022 through 5 March 2022 -- Novosibirsk -- 180420en_US
dc.description.abstractThe aim of this research is to examine the relationship between brands and consumers in the Turkish digital marketing business and to reveal results. aims. In this research, the definition of digital marketing, the definition of the development process, the development of digital marketing and the situation in Turkey are analyzed. The research mainly includes positive or negative examples of brand and consumer communication through social media channels and other digital channels. In addition, examples of these communication types and the evolution of ever-changing marketing concepts are given in the digital environment. Marketing efficiency, information transfer and consumer behavior of the digital platform were evaluated. The communication between consumers and brands through digital channels and the effect of this communication on consumer behavior in the purchasing process are examined. Then, the campaigns of various companies on social media and the results of these activities are explained. In this study, the concept of digital marketing, which is one of the leading forms of marketing today, is emphasized. For this, firstly, the concept of digital marketing is explained. Then, the campaigns that explain the advantages of digital marketing to the sales of different brands and the effects of these campaigns are explained. © 2022 Elsevier B.V.. All rights reserved.en_US
dc.identifier.doi10.1016/j.trpro.2022.06.297
dc.identifier.endpage2588en_US
dc.identifier.issn2352-1457en_US
dc.identifier.scopus2-s2.0-85134195184en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage2579en_US
dc.identifier.urihttps://doi.org/10.1016/j.trpro.2022.06.297
dc.identifier.urihttps://hdl.handle.net/11363/8495
dc.identifier.volume63en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherElsevier B.V.en_US
dc.relation.ispartofTransportation Research Procediaen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmz20240903_Gen_US
dc.subjectdigital marketing; information transport; Marketing; social media; social media marketingen_US
dc.titleThe use of digital marketing in information transport in social media: The example of Turkish companiesen_US
dc.typeConference Objecten_US

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