Antecedents of customer loyalty in mobile telecommunication companies in Cameroon

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dc.authoridSimplice, Asongu/0000-0001-5227-5135
dc.contributor.authorTarkang, Mary Magdaline Enow Mbi
dc.contributor.authorYunji, Ruth N.
dc.contributor.authorAsongu, Simplice
dc.contributor.authorAlola, Uju Violet
dc.date.accessioned2024-09-11T19:52:12Z
dc.date.available2024-09-11T19:52:12Z
dc.date.issued2023
dc.departmentİstanbul Gelişim Üniversitesien_US
dc.description.abstractThe mobile telecommunication (telecom) sector has become the basic source of information nowadays, especially in Cameroon. It is used to transfer and deliver information through voice, video, data, graphics, and more at perpetually increasing speeds. The quality of mobile services does not only impact the attraction of new customers but also to maintain the existing ones. The study uses relationship marketing theory and a quantitative and cross-sectional method with 200 respondents. Information was obtained from users of MTN and Orange mobile telecommunication networks. The analyses were done using SPSS version 20. Tangibility, reliability, and assurance dimensions of staff service quality showed a positive relationship with customer loyalty in mobile telecom companies in Cameroon. The findings also highlight the influence of service quality dimensions on customer loyalty in the mobile telecom companies of the country.en_US
dc.identifier.doi10.1177/02666669211047624
dc.identifier.endpage201en_US
dc.identifier.issn0266-6669
dc.identifier.issn1741-6469
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85120551438en_US
dc.identifier.startpage187en_US
dc.identifier.urihttps://doi.org/10.1177/02666669211047624
dc.identifier.urihttps://hdl.handle.net/11363/7926
dc.identifier.volume39en_US
dc.identifier.wosWOS:000725666200001en_US
dc.identifier.wosqualityQ3en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherSage Publications Ltden_US
dc.relation.ispartofInformation Developmenten_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmz20240903_Gen_US
dc.subjectTangibilityen_US
dc.subjectreliabilityen_US
dc.subjectempathyen_US
dc.subjectresponsivenessen_US
dc.subjectassuranceen_US
dc.subjectcustomer loyaltyen_US
dc.titleAntecedents of customer loyalty in mobile telecommunication companies in Cameroonen_US
dc.typeArticleen_US

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