Konu "Customer loyalty" için Diğer Atıf Dizinlerdeki Yayınlar listeleme
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The Effect of Relationship Marketing Practices on Customer Loyalty in the Food Service Industry: A Qualitative Study on Senior Sales and Marketing Professionals
(İrfan YAZICIOĞLU, 2023)This study aims to determine the effect of relationship marketing practices in food service businesses on customer loyalty. In the study, focus group interviews were conducted with seven senior sales and marketing ...