Istanbul Gelisim University IISBF SosyoCom: Monthly Events and News Bulletin (Issue: 31, July 2023)

Abstract

"Advermovie" The Fusion of Advertising and Entertainment

- In today's fast-paced world of marketing and entertainment, a new trend has emerged that blurs the lines between advertising and filmmaking: the rise of "advermovies." An advermovie is a unique blend of advertising and cinematic storytelling, where brands collaborate with filmmakers to create engaging content that seamlessly integrates brand messaging. Gone are the days when advertisements were limited to short, interruptive segments between TV shows or pop-up banners on websites. Advermovies have revolutionized the way brands connect with their audiences by leveraging the power of storytelling and the emotional impact of films.