dc.contributor.author | İstanbul Gelişim Üniversitesi İktisadi, İdari ve Sosyal Bilimler Fakültesi | |
dc.date.accessioned | 2023-10-13T13:28:48Z | |
dc.date.available | 2023-10-13T13:28:48Z | |
dc.date.issued | 2023 | en_US |
dc.identifier.uri | https://hdl.handle.net/11363/5865 | |
dc.description.abstract | "Advermovie"
The Fusion of Advertising and
Entertainment
- In today's fast-paced world of marketing and entertainment, a
new trend has emerged that blurs the lines between
advertising and filmmaking: the rise of "advermovies." An
advermovie is a unique blend of advertising and cinematic
storytelling, where brands collaborate with filmmakers to
create engaging content that seamlessly integrates brand
messaging.
Gone are the days when advertisements were limited to short,
interruptive segments between TV shows or pop-up banners
on websites. Advermovies have revolutionized the way
brands connect with their audiences by leveraging the power
of storytelling and the emotional impact of films. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press | en_US |
dc.rights | info:eu-repo/semantics/openAccess | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | Istanbul Gelisim University | en_US |
dc.subject | Faculty of Economics, Administrative and Social Sciences | en_US |
dc.subject | Bulletins | en_US |
dc.title | Istanbul Gelisim University IISBF SosyoCom: Monthly Events and News Bulletin (Issue: 31, July 2023) | en_US |
dc.type | other | en_US |
dc.department | İktisadi İdari ve Sosyal Bilimler Fakültesi | en_US |
dc.identifier.issue | 31 | en_US |
dc.relation.publicationcategory | Diğer | en_US |