The Relationship between Internal Branding and Organizational Citizenship Behaviour: The Mediating Role of Person-Organization Fit

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dc.contributor.authorÖzçelik, Gaye
dc.contributor.authorAfacan Fındıklı, Mine Mukaddes
dc.date.accessioned2019-01-02T20:01:12Z
dc.date.available2019-01-02T20:01:12Z
dc.date.issued2014-06-19
dc.departmentİstanbul Gelişim Üniversitesien_US
dc.description.abstractThis study is an effort to examine an association between Internal Branding (IB) and Organizational Citizenship Behavior (OCB) with the mediator role of a Person-Organization fit (P-O fit). The main goal is to integrate internal branding and organizational citizenship behavior and reveal the potential relationships between the two constructs. A survey questionnaire form was used to collect data and 349 employees, who currently work in an organization, participated in the study. The findings showed that there is a significant association between internal branding and organizational citizenship behavior. On the other hand, it was found that person-organization fit does not mediate the relationship between internal branding and citizenship behaviour.en_US
dc.description.sponsorshipInt Strateg Management & Managers Assocen_US
dc.identifier.doi10.1016/j.sbspro.2014.09.127en_US
dc.identifier.endpage1128en_US
dc.identifier.issn1877-0428
dc.identifier.startpage1120en_US
dc.identifier.urihttps://hdl.handle.net/11363/778
dc.identifier.urihttps://doi.org/
dc.identifier.volume150en_US
dc.identifier.wosWOS:000346089700121en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherELSEVIER SCIENCE BV, SARA BURGERHARTSTRAAT 25, PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDSen_US
dc.relation.ispartof10th International Strategic Management Conferenceen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rightsAttribution 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/us/*
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Business and economicsen_US
dc.titleThe Relationship between Internal Branding and Organizational Citizenship Behaviour: The Mediating Role of Person-Organization Fiten_US
dc.typeConference Objecten_US

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