Revealing The Relationships of Trust in Chatbot Applications in The Accommodation Sector With Consumer Innovativeness and Purchase Intention

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dc.authoridhttps://orcid.org/0000-0002-2716-0405
dc.authoridhttps://orcid.org/0000-0002-8307-8561
dc.contributor.authorTanrıverdi, Haluk
dc.contributor.authorÇıkı, Kartal Doğukan
dc.date.accessioned2025-06-11T22:56:09Z
dc.date.available2025-06-11T22:56:09Z
dc.date.issued2024
dc.departmentİktisadi İdari ve Sosyal Bilimler Fakültesi
dc.description.abstractObjective: The approaches of innovative consumers who have benefited from the chatbot applications of accommodation businesses operating in Istanbul to chatbot applications have been examined. The aim of the research is to determine whether there is a relationship between consumers' trust in chatbot applications and their level of innovativeness and purchase intentions. Method: The sample of the research was reached by convenience sampling method and the questionnaire application was carried out. 417 usable questionnaires were obtained and then the data were analyzed by correlation analysis and difference tests. Originality/Relevance: There is a lack of studies linking consumer innovativeness and trust in chatbot applications, especially in tourism and hospitality research. This research is one of the first attempts to empirically examine the use of chatbot applications, an artificial intelligence technology platform, in hospitality businesses and to empirically examine consumers' trust in the technology and their level of innovativeness along with their purchase intentions. Main results: The results of the research revealed that there is no significant relationship between the "benevolence dimension" of trust in chatbot applications and consumer innovativeness; however, there is a significant relationship between the "competence dimension" and the "honesty dimension" of trust and consumer innovativeness. Similar findings were found between trust in chatbot applications and purchase intention. Theoretical/methodological contributions: Although the results of this research represent a limited area, they show the gap in the relevant literature and provide important clues to industry pioneers.
dc.identifier.doi10.5585/podium.v13i3.24559
dc.identifier.endpage431
dc.identifier.issn2316-932X
dc.identifier.issue3
dc.identifier.startpage408
dc.identifier.urihttps://hdl.handle.net/11363/9906
dc.identifier.volume13
dc.identifier.wos001389274600002
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.institutionauthorÇıkı, Kartal Doğukan
dc.institutionauthoridhttps://orcid.org/0000-0002-8307-8561
dc.language.isoen
dc.publisherUNIV NOVE JULHO, AV FRANCISCO MATARAZZO 612, AGUA BRANCA, SAO PAULO C05001-100, BRAZIL
dc.relation.ispartofPODIUM-SPORT LEISURE AND TOURISM REVIEW
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectChatbot applications
dc.subjectTrust
dc.subjectConsumer innovativeness
dc.subjectPurchase intention
dc.subjectAccommodation sector
dc.titleRevealing The Relationships of Trust in Chatbot Applications in The Accommodation Sector With Consumer Innovativeness and Purchase Intention
dc.title.alternativeRevelando As Relações De Confiança Em Aplicações De Chatbots No Setor De Hospedagem Com A Inovação Do Consumidor E A Intenção De Compra
dc.title.alternativeRevelando Las Relaciones De Confianza En Las Aplicaciones Chatbot En El Sector Del Alojamiento Con La Innovatividad Del Consumidor Y La Intención De Compra
dc.typeArticle

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