The Evolution of Digital Marketing: Sustainable Strategies in the Age of AI and Blockchain

Basit Öğe Kaydı
dc.authoridhttps://orcid.org/0000-0001-5638-673X
dc.contributor.authorKeke, Mehmet Emin
dc.date.accessioned2025-05-06T11:09:16Z
dc.date.available2025-05-06T11:09:16Z
dc.date.issued2023
dc.departmentUygulamalı Bilimler Fakültesi
dc.description.abstractThis study deals with the concept of sustainability in the field of digital marketing in depth. Brands should not only be profit-oriented, but also prioritize their environmental and social responsibilities. Sustainable digital marketing allows brands to build deeper connections with consumers and gain an environmentally conscious image. In addition, technologies such as artificial intelligence and blockchain can both increase performance and reduce environmental impacts by enabling more efficient use of resources in digital marketing. In the future, sustainable digital marketing is expected to advance in areas such as environmentally friendly advertising, local marketing strategies, and personalized ecological consumer experiences. This new paradigm will play a critical role in ensuring long-term customer loyalty and environmental responsibility for brands.
dc.identifier.citationKeke, M. E. (2025). The Evolution of Digital Marketing: Sustainable Strategies in the Age of AI and Blockchain. Journal of Sustainable Economics and Management Studies, 4(1), 25-48.
dc.identifier.endpage48
dc.identifier.issn2718-1065
dc.identifier.issn2791-8084
dc.identifier.issue1
dc.identifier.startpage25
dc.identifier.urihttps://hdl.handle.net/11363/9723
dc.identifier.volume4
dc.language.isoen
dc.publisherİstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press
dc.relation.ispartofJournal of Sustainable Economics and Management Studies
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectDigital marketing
dc.subjectsustainability
dc.subjectAI
dc.subjectblockchain
dc.subjectethical branding
dc.subjecttransparency
dc.subjectgreen marketing
dc.subjectbrand
dc.titleThe Evolution of Digital Marketing: Sustainable Strategies in the Age of AI and Blockchain
dc.typeReview Article

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ECOMAN Vol. 4, Issue 1, June 2023