ECOMAN Vol. 4, Issue 1, June 2023
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Güncel Gönderiler
Öğe The Evolution of Digital Marketing: Sustainable Strategies in the Age of AI and Blockchain(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2023) Keke, Mehmet EminThis study deals with the concept of sustainability in the field of digital marketing in depth. Brands should not only be profit-oriented, but also prioritize their environmental and social responsibilities. Sustainable digital marketing allows brands to build deeper connections with consumers and gain an environmentally conscious image. In addition, technologies such as artificial intelligence and blockchain can both increase performance and reduce environmental impacts by enabling more efficient use of resources in digital marketing. In the future, sustainable digital marketing is expected to advance in areas such as environmentally friendly advertising, local marketing strategies, and personalized ecological consumer experiences. This new paradigm will play a critical role in ensuring long-term customer loyalty and environmental responsibility for brands.Öğe Accumulation through Borrowing: Capital and Social Transformation in the Neoliberal Era in Turkey(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2023) Aydoğdu, YunusThis study examines the effects of debt policies on capital accumulation and social transformation in the neoliberal period in Turkey. In the post-1980 period, neoliberal policies reinforced the dominance of financial capital while making debt mechanisms one of the main instruments of social control. Especially with the liberalization of capital movements in 1989, financial capital accumulation and debt strategies gained a new dimension. The politics of debt in Turkey has been shaped by the state’s transfer of resources to finance capital through domestic borrowing, the marketization of public services and the inclusion of households in the financial system. This study argues that the neoliberal debt regime is not only an economic strategy, but also plays a central role in the construction of social control and disciplinary mechanisms. While ensuring the sustainability of capital accumulation, this regime reorganized the power relations between social classes in favor of finance capital.
