The influence of perceived music quality, atmosphere and place on music festival visitors’ behavioural intentions: satisfaction and subjective well-being’s mediating roles

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dc.contributor.authorÇıkı, Kartal Doğukan
dc.contributor.authorÖğretmenoğlu, Mert
dc.contributor.authorHuang, Ting-Yen
dc.date.accessioned2025-03-17T12:17:15Z
dc.date.available2025-03-17T12:17:15Z
dc.date.issued2024
dc.departmentİktisadi İdari ve Sosyal Bilimler Fakültesi
dc.description.abstractPurpose – Thisresearch investigatesthe effect of festival attributessuch as music quality, atmosphere and place on music festival visitors’ behavioural intentions, particularly focusing on how visitors’ satisfaction and their subjective well-being mediate these relationships. Design/methodology/approach – This research was designed as quantitative research to reveal the relationships between music quality, place and atmosphere with visitors’ behavioural intentions. Structural equation modelling was used to test the relationships between the constructs using data from 256 festival attendees in Edirne. Findings – The results reveal that perceived music quality and atmosphere significantly enhance visitors’ satisfaction, which in turn positively impacts word-of-mouth intention and subjective well-being. Moreover, subjective well-being positively and significantly affects visitors’revisit intentions. Finally, visitors’satisfaction mediates the relationship between perceived music quality and word-of-mouth intention. Originality/value – It is one of the first studies to investigate the mediating effects of visitor satisfaction and subjective well-being on the relationships between perceived music quality, atmosphere, place and the behavioural intentions of music festival attendees. Furthermore, the present study provides not only empirical support for the theoretical frameworks but also offers practical insights for festival organizers on enhancing visitor experiences to improve behavioural outcomes.
dc.identifier.doi10.1108/IJEFM-06-2024-0067
dc.identifier.endpage21
dc.identifier.issn1758-2954
dc.identifier.issn1758-2962
dc.identifier.issue1
dc.identifier.startpage1
dc.identifier.urihttps://hdl.handle.net/11363/9580
dc.identifier.volume16
dc.identifier.wos001385009200001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.institutionauthorÇıkı, Kartal Doğukan
dc.language.isoen
dc.publisherEMERALD GROUP PUBLISHING LTD, Floor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND
dc.relation.ispartofINTERNATIONAL JOURNAL OF EVENT AND FESTIVAL MANAGEMENT
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectEvent tourism
dc.subjectStimulus-organism-response theory
dc.subjectTheory of planned behaviour
dc.subjectVisitors’ satisfaction
dc.subjectVisitors’ well-being
dc.subjectBehavioural intentions
dc.titleThe influence of perceived music quality, atmosphere and place on music festival visitors’ behavioural intentions: satisfaction and subjective well-being’s mediating roles
dc.typeArticle

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