Unveiling the key dimensions shaping visitor experiences in cave tourism through a content analysis approach: the case of Antalya’s show caves

This research investigates the experiential dimensions of cave tourism by analysing visitor experiences through user-generated content. A qualitative case study approach was adopted, utilising TripAdvisor reviews as the primary data source due to its relevance and widespread use in tourism research. Visitor comments were collected over a 20-day period between late July and early August 2024, covering reviews from 2019 to 2024. The findings reveal that cave tourism experiences encompass five key dimensions: educational, aesthetic, escapism, entertainment, and perceived benefits (e.g. health benefits and social interaction). The originality of this research lies in its exploration of the multifaceted experiences of cave visitors, highlighting the significance of aesthetic, entertainment, educational, and escapist elements, along with perceived benefits such as health and social interaction, in shaping the overall visitor experience. The findings contribute to the literature by offering empirical insights that inform strategic recommendations for the sustainable development of cave tourism. In this regard, the research proposes actionable suggestions to enhance service quality and promote visitor satisfaction in cave tourism settings.