The Mediating Role of Climate Change Mitigation Behaviors in the Effect of Environmental Values on Green Purchasing Behavior within the Framework of Sustainable Development

Abstract

Global environmental challenges, including the depletion of natural resources, pollution, and population growth, have significantly impacted modern lifestyles. The environmental and socioeconomic dimensions of this reality are represented by climate change, one of the major threats facing the planet. People’s environmental values and the green behaviors they exhibit based on these values are crucial in mitigating significant environmental problems, such as climate change. In this context, raising environmental awareness and motivating individuals to contribute to sustainable development and the circular economy particularly environmental protection can serve as an effective starting point. In line with this idea, data were collected from 236 participants in Istanbul in 2024 using the convenience sampling method. The data collected through the survey technique in the study were analyzed using the SPSS program and PROCESS, a macro developed for SPSS. In addition, confirmatory factor analysis and path analysis were performed with the Python programming language, and fit index was also presented. The research findings reveal a significant relationship between environmental values and green purchasing behavior. The mediating role of climate change mitigation behavior was also found.