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    Analysis of The Factors Affecting The Sales in The Automotive Industry
    (GÜVEN PLUS GRUP DANIŞMANLIK A.Ş., 2015) Korkmaz, Murat; Germir, Hatice Nur; Yücel, Ali Serdar; Aytaç, Ayhan; Şen, Erdal; Yorulmaz, Murat; Şahbudak, Ercan
    In all developed and developing countries of the world, the automotive industry is regarded as a locomotive sector with strategic importance in terms of the inputs used in the production, connections between the sectors, and its contribution to employment. With the rising international competition, the companies in the automotive industry have come to perform significant portions of their production in different geographical regions outside their mainland. While the major issue in the past was the price competition in this industry, today the product diversity, physical equipment, appearance and quality have also become prominent parameters in addition to the prices. The R&D expenses have been getting increasingly important in the industry which is marked by a fierce competition on an international scale, and the R&D works focus on the use of alternative fuels, safety, lightness, environmental friendliness and fuel efficiency. On the basis of the data from the Turkish Statistical Institute-Press Release / Road Motor Vehicles, variables for the period of 2002-2015 were determined and examined; the data acquired in the research were analyzed through the E-Views 8.0 software, and the factors affecting the sales to the greatest extent were determined through regression and correlation analyses. Accordingly, the total vehicle sales increase every year by 2.1 million in comparison with the previous year; this increase in sales is estimated to include 1.1 million automobiles, 52 thousand minibuses and 27 thousand buses; the sales of diesel-fueled automobiles increase the total automobile sales by 4.15 units, and the sales of LPG-fueled automobiles and the sales of gasoline-fueled automobiles influenced the total automobile sales by 2.63 and 2.17 units, respectively.