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    Winners of the Catastrophe: How Streaming Services Proved their Sovereignty during the Pandemic of 21st Century?
    (Peter Lang AG, 2021) Yıldırım, Nisa; Ulusoy, Nilay
    In the first decade of the 21st century, the way of consumption of films and television shows has changed with the launch of streaming services, firstly Amazon Prime Video, followed by Hulu and Netflix soon after. The introduction of tablet computers in 2010 had also contributed to the popularity of streaming services that allow individual use of their customizable archives. When the COVID-19 pandemic hit the world at the beginning of 2020, public spaces were abandoned globally, impacting the cinema industry. The release dates of already made films had to be delayed, and new projects were canceled despite causing enormous losses for production companies. On the other hand, as the people had to amuse themselves in their houses for months, the value of the corporate audiovisual content that brings the outside to inside unsurprisingly increased. Audiences who did not intend to pay for streaming services until this year had to change their minds. It was announced that Netflix Company, the industry leader, had doubled its net profit even in the first quarter of the year due to a lockdown. Even rearrangements had to be made to reduce the bandwidth due to heavy traffic created by its subscribers. Before the unpredictable pandemic, streaming services were assumed to be threats to the cinema and television industry. And in the post-pandemic era, it can be claimed that these services, which took advantage of their medium, will continue to be advantageous members of the entertainment industry. In this article, we will discuss the pandemic effect on the rise of global streaming platforms. We will also take Turkey as a specific case to make visible the sovereignty of these platforms and the competitive analysis in local and international streaming services in pandemic COVID-19. © Peter Lang GmbH. Internationaler Verlag der Wissenschaften. Berlin 2021. All rights reserved.