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The impact of perceived value, equity and quality on online repurchase intention, E- WOM and loyalty in e-bay online shopping store
(İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2022) Salman, Mohammed Dawood
The goal of this thesis is to configure the impact of perceived value, equity and quality on online repurchase intention, E- WOM and loyalty in online shopping store (E-bay Iraq application). The questionnaire has been applied in this thesis and to evaluate interrelationships between variables by correlation and regression analyses. According to the results of the analyses of the study, perceived quality and equity by consumers positively impact their repurchase intention. Perceived value has a nonsignificant impact on consumers’ repurchase intention. Repurchase intention of online shoppers affect loyalty and online word of mouth significantly. In addition, favorable influence of online word of mouth communications on loyalty was concluded. Not only loyalty variable has a partial mediation effect on the relationship between electronic word of mouth and repurchase intention, but electronic word of mouth variable also has a partial mediation effect on the relationship between repurchase intention and loyalty.