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Reproduction of Patriarchal Hegemony in Media Texts
(Cahit Aydemir, 2014) Mora, Necla
Human history has witnessed the establishment of male domination. Men power on ownership, religion, moral values signify an understanding on legitimacy approved by society caused by reproduction of patriarchal power. Thus, the patriarchal power is a male-dominated structure formed in accordance with the interests of the government and finds its source of life in general public, practitioner of the social norms. This study takes the reproduction and the construction of hegemony of the government performed through the men as the subject matter and its purpose is to reveal the role of patriarchal discourse on the power/domination relations constructed and reproduced in the media texts. The patriarchal understanding and social practices are dominant features mainly in rural areas of Turkey where the traditional way of living is prevailing and this patriarchal approach is being transported to large cities and developed European countries by internal and external migration. Method of the study is focused on the commentary of patriarchy and power concepts represented by male dominance and how the power relations are established and reproduced as communicative action will be discussed according to the theory of hegemony and the sociological analysis of the films “ 40 sq. Germany” will be made according to the theory of hegemony.