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    A Qualitative Study on The Reflections of Turkish Tv Series in Iranian Newspapers
    (Hüzeyfe Süleyman Arslan, 2025) Mohammadi Ghanbarlou, Raheb; Sığın, Aykut
    Media products such as television series have an important function in changing and transforming the mindset of society and directing and focusing social perception on certain points. Türkiye is one of the leading countries in the world in terms of TV series exports. Turkish TV series are widely followed in Iran, too. This study aims to understand the effects of Turkish TV series on Iranian society through newspaper reports. The study utilizes the concept of soft power proposed by political scientist Joseph Nye and George Gerbner's cultivation theory. The data set of the study consists of news articles on Turkish TV series taken from the websites of four major national newspapers in Iran. Qualitative content analysis was used to interpret the data and two themes were obtained: Debates on the Effects of Turkish TV Series on the Family Institution and Gender Roles, and Debates on the Soft Power Generated by Turkish TV Series and the Political Effects of these TV Series. The prominence of the image of Western women in Turkish TV series in the context of family and gender roles and its importance in terms of upbringing theory is one of the results obtained in the study. It was also concluded that the image of "Türkiye that looks Western when viewed from the East" is reinforced through Turkish TV series. Another conclusion of the study is that Turkish TV series, as an element of soft power, strengthens the image of the country not only in Iran but also worldwide.
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    A Sociological Study on the Necessity of Change in Consumption Patterns in Modern Societies
    (Ahmet Fidan, 2025) Mohammadi Ghanbarlou, Raheb
    The phenomenon of consumption is one of the economic concepts that has significantly developed since the Industrial Revolution. Among the problems arising from this phenomenon are resource scarcity, environmental pollution, the emergence of artificial needs and the increase in individual and social misconducts such as wastefulness. In today’s world, as needs are more manipulated, the phenomenon of unconscious and unnecessary consumption has emerged. Therefore, addressing this problem and producing potential solutions will alleviate prorblems for both the individual and society. The aim of this study is to emphasize the necessity and importance of reforming consumption patterns in society and to highlight the essential need for change in consumption models on a social ground. It should be noted that this study has a quality that will lay the groundwork for future field studies. In terms of methodology, the study is designed based on content analysis, employing literature and document review. The preliminary impression of the study suggests that reforming consumption patterns improves life, reduces costs, paves the way for the widespread and enhanced realization of justice, and ensures the optimal use of existing resources and reserves through a proper institutionalization. Additionally, the correct distribution of resources is expected to foster progress and development. The construction of the necessary consumption models will play a facilitative role in the lives of individuals, particularly families, as well as the entire society.