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    The Effect of Service Quality on Student Satisfaction in Higher Education Service
    (REF Press, 2022) Hussein, Salma; Kamil, Anton Abdulbasah
    The purpose of this paper is to evaluate and analyze the strategies and influences of perceived service quality, perceived value, and image on foreign student satisfaction, how to increase it, and the consequences of foreign student satisfaction in private and public universities. The survey data on bachelor's, master's, and PhD college students in higher education, Structural Equation Modeling was used, and the result showed that there is a positive and significant effect of university image on student satisfaction in higher educational institutions, which means that the university image plays a vital role in fulfilling student satisfaction, so the higher educational institution should focus on it as it will be an important tool in the competition with the other institutions. Copyright © 2022– All Rights Reserved.
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    The effect of service quality on student satisfaction in higher education service (Comparing between public universities and private universities in Turkey)
    (İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2021) Hussein, Salma
    The purpose of this paper is to evaluating and analyze the strategies and influence of Perceived service quality, perceived value, Image on foreign student satisfaction, and how to increase it and determine the consequences of foreign student satisfaction in private universities and public universities, The effect of the private Universities strategy plays an important role in the satisfaction of the foreign students and there is a strong relationship between satisfaction and behavioral consequences that Private Universities should consider about it ,The objectives of this research are evaluating the Universities Strategies and Showing the impact of service quality on the students’ satisfaction, and Discuss the impact of universities image on the students’ loyalty and satisfaction, In this research, university image, service quality, perceived value, student satisfaction, and student loyalty concepts are examined. In practice, the survey method was used. Area of research is composed of students of Gelisim university (private university) and Istanbul university (Public university) which composed a sample group of 205 surveys, The hypotheses test results show that, There is no positive significant effect of service quality on student satisfaction in higher educational institutions, There is a positive significant effect of university image on student satisfaction in higher educational institutions ,There is a positive significant effect of the perceived value on student satisfaction in higher educational institutions , There is a positive significant effect of student satisfaction on student loyalty in higher educational institutions, Also I found that Private university students affected by the Service Quality, University Image, Perceived Value, Customer Satisfaction and Customer loyalty more than Public university students.