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The effect of digital marketing evolution on mena startups
(İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023) Harahsha, Asmaa M A
Digital marketing is growing fastly day by day, depending on the new fields and technologies like internet marketing, which is quickly becoming a critical platform for digital marketing around the world, as well as electronic devices like digital billboards, tablets, and smartphones, among others. Digital marketing in the Middle East and North Africa (MENA) is about to undergo a major transformation. This study mainly attempted to explore the impact of digital marketing, according to its various dimensions (Email Marketing, Online Advertising, Social Media Marketing and Mobile marketing), on the performance of organizations in the Middle East and North Africa, where the quantitative approach was used in this study by applying the questionnaire and distributing it to four companies in the Middle East and North Africa. This study has a significant effect of e-marketing on the performance of organizations in the Middle East and North Africa.