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    Public Relations in the Post-Truth Era: Evaluating the Field from the Perspective of Practitioners in Türkiye
    (Ankara Üniversitesi İletişim Fakültesi, 2024) Ergen, Emre
    This study examines public-relations practices in the post-truth era from the perspective of public-relations practitioners in Türkiye. To discover how they professionally experience and evaluate the post-truth era, this study employs a qualitative research methodology using in-depth interviews conducted with publicrelations practitioners working in public-relations agencies. Through a thematic analysis of the data obtained from these interviews, the study concludes that public-relations practitioners in Türkiye have adapted to the requirements of the post-truth era and view their work within this framework. More specifically, the findings suggest that public-relations practitioners emphasize the importance of disseminating accurate information in an uncertain information environment. In this context, accuracy, transparency, and clarity arise as the three most important themes in the dynamics of public-relations practices in the post-truth era. These themes contribute to the understanding of how public-relations strategies are shaped amid the confusion of information and perception of the post-truth age. The study also sheds light on the role of public-relations practitioners in this process. In summary, the study seeks to clarify, from the perspective of public-relations practitioners, the changing situation of public-relations practices in the post-truth era, where cognitive biases, information overload, and disinformation interrupt the communication between organizations and their target audiences. It emphasizes the importance of awareness of the post-truth period for the field of public relations and draws attention to the need to disseminate this awareness. The findings obtained in this study contribute on both fronts, offering insights to professionals and researchers in the field.
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    The Use of the Personal Data Collected Through Digital Footprints by Corporations in Understanding the Target Audience: An Analysis on Dot-com Companies
    (İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2023) Savaş, Sezgin; Ergen, Emre
    This study aims to reveal the categories in which companies collect data the most as well as the changes occurring in terms of these categories. The study, within this context, explores the connexion between the tendency to collect data, revenue, and customer satisfaction in order to lay bare the contribution of data collection to understanding the customer. The findings of the study suggest that the considerable amount of personal data collected by companies has no more than little bearing on customer satisfaction. The study also shows that companies request more data in certain categories. Furthermore, there appears to be an ambiguity in terms of the link between the tendencies of data collection and revenue/customer satisfaction. Another striking point that the findings of the study make is that the data that the companies request to collect vary by sectors with little difference.