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Öğe Empowering impact: the influence of charismatic leadership via corporate social responsibility on employee quality of life in hotels(Emerald Group Publishing Ltd., 2025) Salem, Islam Elbayoumi; El Gamil, Rehab Ahmed Mohamed; El-Said, Osman Ahmed; Youssif, MarwaPurpose – Hotel management and academia are increasingly interested in corporate social responsibility (CSR) and charismatic leadership. In this context, the presentstudy examines how charismatic leaders affect employee quality of life through CSR practices in hotels. Design/methodology/approach – The survey encompassed employees working at either three-star or five-star hotels in Oman. The model was tested using data gathered from 396 hotel employees. Findings – Results showed that charismatic leadership positively affects CSR-induced intrinsic and extrinsic attributions. CSR positively affected task significance and intrinsic quality and negatively affected turnover intention. Quality of life predictors had a considerable impact, with intrinsic quality and turnover intention standing out. There was no significant effect of task significance on quality of life. The relationship between charismatic leadership and CSR was stronger for employees in five-star hotels and weaker for employees in three-star hotels. The CSR role mediates the relationship between charismatic leadership and quality of life. Practical implications – The results indicate that charismatic leaders exert a substantial impact on employees’ attributions of CSR. Upper-level management must emphasize fostering the cultivation of charismatic leadership attributes among non-charismatic leaders as a means to enhance employees’ perceptions of CSR. Originality/value – Few studies have focused on analyzing employees’ perceptions of CSR activities on a micro level. Investigating CSR phenomena in the context of internal stakeholders, especially employees, is very rare.Öğe How Tourism Cultural Events Influence Multicultural Competence, Tourism Destination Image, and Visit Intentions: Evidence From the Pharaohs' Golden Parade(WILEY, 111 RIVER ST, HOBOKEN 07030-5774, NJ, 2024) Salem, Islam Elbayoumi; El-Said, Osman Ahmed; El Gamil, Rehab Ahmed Mohamed; Afifi, Mohamed Fawzi; Attallah, Nashwa FouadThis study explores the impact of tourism cultural events on fostering multicultural competence and their effects on tourism destinations. Data were collected from viewers of the Pharaohs' Golden Parade broadcast on the Egyptian Tourism Promotion Authority's “Experience Egypt” YouTube channel. The data were analyzed using an inductive research approach, uncovering four distinctive themes: multicultural competence precursors, cultural tourism events' unique cultural and social elements, multicultural competence, and destination outcomes. Based on the study findings, a framework was proposed to depict the envisaged relationships between the four main themes. Practically, the study provides insights for destination marketing organizations on how viewers' impressions of cultural events on social media and official homepages could shape a destination's image and influence travel and word-of-mouth intentions.