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    Analyses of word-of-mouth communication and Its effect on students' university preferences
    (Elsevier Science Bv, 2016) Ozdemir, Ali; Tozlu, Emel; Sen, Erdal; Atesoglu, Hulya
    Word-of-mouth is totally formed by satisfaction of customer and transparent communication based methods. The power and meaning of word-of-mouth is relevant to speaker's relationship with the product or service, satisfaction of speaker will lead to convey messages that are positive about product and service. With this motivation felt by the speaker, it is seen that he joins deliberately or not to the process which helps the process about the benefits to product or to service. As far as the increasing number of universities is concerned; the dimension of presentation is coming into prominence. This situation shows us word-of-mouth effect could be effective in the presentation of universities. The purpose of this study is to put forward how word-of-mouth advice method works in the university preference process. In this work, quantitative research method such as survey technique is used. (C) 2016 Published by Elsevier Ltd.
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    The Impact of Organizational Politics Fact on the Act of Social Media Usage in Higher Education Institutions
    (Springer International Publishing Ag, 2018) Sen, Erdal; Tozlu, Emel; Aybar, Sibel; Atesoglu, Hulya
    In today's business life experiencing unspecific, complicated and continuous changes, the climate is getting more and more political for the organizations. The employees to display behaviors after comprehending the organizational climate in a political manner are becoming one of the critical elements of the organizational climate. It is possible to say that the employees that take part in any section of the organization are interested in such activities. Within this context, the political behavior, which can be named as manipulative behaviors exhibited deliberatively by individuals in order to actualize their expectations, is only a small part of the organizational politics fact. The political behaviors are explicitly exhibited in certain organizations, while they develop esoterically in other organizations. Therefore, an individual starts to exhibit political behaviors once he/she realizes that the organization is political, and then this turns into a cyclical action due to the interactions among the employees. In this context, it can be clearly set forth that the organizational politics fact redounds up the personal behaviors in an individual's life. After the massive development in technology, social media has turned into a platform on which an individual reflects his/her inner world by sharing his/her emotions, situations and thoughts on a daily basis. In this study, the objective is to reveal the importance concerning the impact of organizational politics perception on individuals' social media usage on the basis of higher education institutions, based on the current literature. The quantitative data shall be subjected to evaluation in line with survey study by carrying out a literature review using qualitative method in this research.