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Enhancing Coca Cola brand capacity building and its sustainability in Turkish market environment
(İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)
A non-randomized complete research was carried out in three areas with high
population in the city of Istanbul to determine the relationship between the Coca-Cola
brand capacity and its esteem customers to project the ...