Konu "Marka Bağışlaması" için İktisadi, İdari ve Sosyal Bilimler Fakültesi listeleme
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Reflection of Brand Hate on Brand Forgiveness
(Gümüşhane Üniversitesi, 2024)Brand hatred consists of elements such as negative experiences that consumers have with the brand, symbolic and ideological incompatibilities, disturbing advertisements and immoral behavior. To prevent brand hatred, ...