Konu "Country Image" için Diğer Atıf Dizinlerdeki Yayınlar listeleme
Toplam kayıt 1, listelenen: 1-1
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Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity
(Adem Anbar, 2019)The main objective of this study is to investigate the country of origin (COO) effect on purchase decisions for Turkish products in foreign markets. Particularly, the study focused on the impacts of country image, consumer ...