Weekly Press Release of Istanbul Gelisim University (16 October - 24 November 2023)

Abstract

GAINING INSIGHT INTO FOMO AND JOMO, THE VIRTUAL FORMS OF ADDICTION, CAN BENEFIT MARKETING EFFORTS

Social media use is now influencing more and more aspects of our lives. As such, new concepts such as FoMO and JoMO emerged. Evaluating social media addiction in terms of marketing, Asst. Prof. Dr. Cagla Tugberk Ariker stated that although ethical discussions constitute another dimension of the subject, brands can get positive results by considering FoMO and JoMO cases while creating and implementing social media marketing strategies.

https://gelisim.edu.tr/en/gelisim-news-gaining-insight-into-fomo-and-jomo-the-virtual-forms-of-addiction-can-benefit-marketing-efforts