Abstract
SUSTAINABLE COMPETITIVE
ADVANTAGE AND
DIGITALIZATION PROCESS
Sustainable business models in competitive environments depend on flexibility and
adaptability in management decisions. Sustainable models are essential for
maintaining a competitive advantage in highly competitive systems. The concept of
sustainability in competition is referred to as "protection skill" by Hiziroglu (2020).
Acquiring the ability to protect is related to the management's assessment of
change, transformation and opportunities in highly competitive environments.