dc.contributor.author | Görür, Hakan | |
dc.contributor.author | Güzeller, Cem Oktay | |
dc.date.accessioned | 2023-09-27T12:28:34Z | |
dc.date.available | 2023-09-27T12:28:34Z | |
dc.date.issued | 2021 | en_US |
dc.identifier.issn | 0007-070X | |
dc.identifier.issn | 1758-4108 | |
dc.identifier.uri | https://hdl.handle.net/11363/5675 | |
dc.description.abstract | Purpose – The main purpose of this study is to create a reliable and valid scale to assess the destination food
image perceived by the tourists regarding the food in Turkey within the cognitive and affective image
component framework. In line with this purpose, both scale development and scale adaptation studies are
conducted, and measurement invariance of the scale for gender is analyzed.
Design/methodology/approach – This study uses the survey model among quantitative research methods.
Scale development processes are used to assess the cognitive image; the construct validity is analyzed with
exploratory factor analysis (n 5 328), confirmatory factor analysis (n 5 425) and convergent and discriminant
validity. Scale adaptation processes are followed to assess the affective image, and construct validity is tested
with confirmatory factor analysis (n 5 425). The reliability of both scales is investigated with Cronbach’s alpha.
Cochran–Mantel–Haenszel (CMH) analysis is conducted for measurement invariance for gender.
Findings – Construct validity and reliability provided the desired values in all processes. Measurement
invariance results proved that the scale does not change according to genders.
Research limitations/implications – The data obtained in this study have geographical limitations, and
the data represent tourists visiting Antalya, an important tourism destination in Turkey.
Practical implications – The scale will provide concrete information about the destination food image and
help practitioners to test the model and develop future strategies for the destination.
Originality/value – This study presents an integrated approach to understanding the destination food image
and expands theoretical and empirical evidence by creating a scale that measures both cognitive and affective
image component. Scale-invariant shows that there is no item bias for analyzed gender and contributes to
generalizability. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | EMERALD GROUP PUBLISHING LTD, HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND | en_US |
dc.relation.isversionof | 10.1108/BFJ-05-2020-0428 | en_US |
dc.rights | info:eu-repo/semantics/openAccess | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | Scale | en_US |
dc.subject | Scale development | en_US |
dc.subject | Scale adaptation | en_US |
dc.subject | Measurement invariance | en_US |
dc.subject | Cognitive image | en_US |
dc.subject | Affective image | en_US |
dc.subject | Destination food | en_US |
dc.subject | Destination food image | en_US |
dc.title | Development of the destination food image scale (DFIS) and examination of measurement invariance by gender | en_US |
dc.type | article | en_US |
dc.relation.ispartof | British Food Journal | en_US |
dc.department | İstanbul Gelişim Meslek Yüksekokulu | en_US |
dc.authorid | https://orcid.org/0000-0002-0974-6218 | en_US |
dc.identifier.volume | 123 | en_US |
dc.identifier.issue | 5 | en_US |
dc.identifier.startpage | 1681 | en_US |
dc.identifier.endpage | 1704 | en_US |
dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
dc.institutionauthor | Görür, Hakan | |