Istanbul Gelisim University IISBF SosyoCom: Monthly Events and News Bulletin (Issue: 27, March 2023)

Abstract

A TECHNOLOGICAL CONTEST IN THE VIDEO MARKET ON DIGITAL PLATFORMS: CINEMA CAMERAS

After digital platforms started to be used actively all over the world and seen as a source of income, many technological productions began to take shape. In recent years, thousands – perhaps millions – of users have become digital content producers, especially through channels created on platforms such as Youtube. Especially in such platforms where video content is produced, users first produced content with Webcam cameras, then turned to professional cameras to obtain higherquality images. To dominate this market, camera manufacturers have tried to produce cameras that are more and more compact and offer automatic features. It has been revealed by some tests that Youtube and Twitch broadcasters -classical broadcasters- do not already know the difference between the images taken with these different brands and models of cameras. Judging from these tests, it seems that the easiest-to-use cameras for them are, in a way, the most ideal cameras. This is exactly why many companies produce Vlog cameras.