Yayıncı "Journal of Economics Finance and Accounting" İGÜ Akademik Birimleri için listeleme
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The Study of the Impact of E-Commerce Activities on Firm Value and the Relationship Between e-Marketing and Firm Value
(Journal of Economics Finance and Accounting, 30-06-2017)Purpose- This study aims to explain the importance of the internet activities for companies’ marketing strategies to add some value to the company. - E-marketing activites, which add value to a firm, should be taken into ...