Kurum Yazarı "Al Omairy, Ameer Hayder Labeeb" İGÜ Akademik Birimleri İçin Listeleme
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The impact of consumer online brand engagement on repurchase intention, brand commitment and positive word of mouth in online shopping brands: Trendyol Turkey application
Al Omairy, Ameer Hayder Labeeb (İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2022)In comparison to previous definitions such as "involvement," the consumer brand engagement (CBE) idea has been introduced to more clearly describe the nature of consumers' specific interactive brand interactions. Given ...