A Study on Mediator Effect of The Reverse Logistics Activities on Performance

Abstract

The value attributed to reverse logistics performance in organisations is likely to affect market performance positively. Being one of the first attempts to question this proposition, we distinguished some internal and external factors that affect the reverse logistics performance and examined in the light of market performance of most of the largest firms in Turkey. General findings suggested that perceptions of the executives of the firm with regard to the internal applications and the external factors we selected were directly proportional to the performance of the reverse logistics applications of the firm. Our research highlighted the competitiveness achieved by the support of the top management of the firm for the reverse logistics applications. Results indicate that firm’s increasing profit margin affected the reverse logistics performance in a significant and positive manner. Another finding of our research was neither the internal factors nor the external factors, except for the reverse logistics performance, directly affect the organizational performance. As for practical implications, managers were recommended to identify which aspects of reverse logistics factors could be taken as core competencies by the descriptive information obtained