Yazar "Yıldız, Oğuz" için Süreli Yayınlar listeleme
-
(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping
Yıldız, Oğuz; Kelleci, Alpaslan (İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2023)This paper seeks to examine and compare the regular and consistent PLS-SEM and CB-SEM by employing the augmented TAM, which stands as a proportionately complicated model. The present paper presents the pros and cons of ...