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The Effect of Marketing Expenses and Social Media on Financial Performance: The Case of Nigeria
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021)
Marketing and social media have an increasing impact on the sustainability and performance of financial
institutions. Marketing expenditures, which are among the quantitative factors, and social media, which is a
qualitative ...
A Study of Slovak University Students' Experiences of a Fast Food Brand in the Context of Perceived Value, Service Quality and Customer Trust and Loyalty
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021)
People's perceptions of products play an important role in the process of purchasing that product or service. Some
of the most important of these perceptions are the quality of the product/service, perceived value and ...
Should We Expect Bitcoin Markets to Be Efficient?
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021)
We investigate whether Bitcoin markets demonstrate month-of-the-year effects, and whether such anomalies are
present across markets that differ in terms of fees, trading requirements, size as well as the extent of legal ...
The Digital Divide’s Causes and Socioeconomic Implications with A Special Emphasis on COVID-19 Era
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021)
The digital divide, exclusion of people from having access or the literacy to use digital technologies, is a term
introduced by the emergence of personal computers and the world-wide-web. Although the technology and ...
Electricity Prices and Stock Market Performance: Evidence from Borsa Istanbul
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021)
In this study, the effects of electricity prices on the change of the closing price of the Borsa Istanbul 100 index and
its sub-sector price indexes are analyzed with non-linear autoregressive distributed lag models by ...
Türkiye’deki “Dijital Doğan” Gazetelerin Sürdürülebilirliklerini Sağlamalarının Yolları: Bir Alan Araştırması
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2023)
Bu çalışma, Türkiye’deki dijital olarak doğan gazetelerin gelir kaynaklarını, bu
alanda varlıklarını sürdürebilmek için ne tür stratejiler uyguladıklarını ve geleneksel
medyanın internet siteleri ile rekabet edip ...
The Use of the Personal Data Collected Through Digital Footprints by Corporations in Understanding the Target Audience: An Analysis on Dot-com Companies
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2023)
This study aims to reveal the categories in which companies collect data the most
as well as the changes occurring in terms of these categories. The study, within this
context, explores the connexion between the tendency ...
The Effects of Social Media on the Purchasing Behaviour of Airline Customers (Generation Y and Z)
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2023)
In recent years, the widespread use of the internet and the developments in
communication networks have increased the use of social media networks and
applications of enterprises operating in the aviation sector. In ...
(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2023)
This paper seeks to examine and compare the regular and consistent PLS-SEM and
CB-SEM by employing the augmented TAM, which stands as a proportionately
complicated model. The present paper presents the pros and cons of ...
COVID-19 Salgını Sırasında Çalışan ve Çalışmayan Annelerin Stres Düzeylerinin Karşılaştırılması
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2023)
Araştırma, çalışan ve çalışmayan annelerin COVID-19 salgını sebebiyle yaşadıkları
stres düzeyinin belirlenmesi ve karşılaştırılması amacıyla yapılmıştır. Araştırma iki
aşamalı olarak gerçekleştirilmiş olup hem nicel hem ...