Konu "Luxury Marketing" için İGÜ Yayınları listeleme
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‘New’ Luxury or Off-Canon Luxury: A Compendium for the Changing Definition of Classical Luxury
(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2024)This study aims to present a review for understanding the changing definition of luxury consumption. The ‘new’ luxury concept is shaped by democratization, globalization, sustainability, and meeting luxury with non-western ...