Konu "bütünleşik pazarlama iletişimi" için Uygulamalı Bilimler Fakültesi listeleme
Toplam kayıt 1, listelenen: 1-1
-
The Impact of Elements of Integrated Marketing Communication on Planned Brand Identity
(Kastamonu Üniversitesi, 2022)This study investigates how the integrated marketing communication elements, which come to the fore in academic studies and sectoral applications, impact brand identities built in the context of global sportswear ...