ORCID "0000-0002-5119-0323" Uygulamalı Bilimler Fakültesi için listeleme
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Impact of Customer Value, Public Relations Perception and Brand Image on Customer Loyalty toward GSM Operators in Turkey
Kılıç, Hilal; Abdoul-Azize, Hamidou Taffa; Türker, Onur (Manisa Celal Bayar Üniversitesi, 2023)This study investigates the effect of customer value, public relations perception and brand image on customer loyalty towards GSM operators in Turkey. Primary data were collected through an online survey from 360 ...