Sports as Public Diplomacy Element

Abstract

In a world changing with globalization, governments have to use soft power to be able to take place in international politics. Public diplomacy, which is the field of soft power application; is the transformation of negative perceptions into positive perceptions, the establishment and execution of inter-communal relations and the creation of the country's image. By using public diplomacy, which is the soft power key, governments reach their goals, stay on the agenda in international politics and influence other countries. Public diplomacy uses the many fields of activity to deliver the messages that it wants to convey. Sports organizations, concerts, festivals, international congresses and international cultural and artistic activities have the feature of being an important field of activity in this sense. Sports organizations, among these activities, have become a field used in the transfer of many political messages over the past century and will continue to exist today.