Konu "WORD-OF-MOUTH" için listeleme
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Investigating the factors that trigger airline industry purchase intention
(SPRINGER, ONE NEW YORK PLAZA, SUITE 4600, NEW YORK, NY, UNITED STATES, 2020)As the main communication platforms for today's competitive air transportation market expands, airline websites need to be user friendly to trigger positive electronic word of mouth. Website quality constitutes an influencing ...