Yayıncı "İrfan YAZICIOĞLU" için listeleme
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The Effect of Relationship Marketing Practices on Customer Loyalty in the Food Service Industry: A Qualitative Study on Senior Sales and Marketing Professionals
(İrfan YAZICIOĞLU, 2023)This study aims to determine the effect of relationship marketing practices in food service businesses on customer loyalty. In the study, focus group interviews were conducted with seven senior sales and marketing ... -
Menu Engineering in the Restaurant Business: A Study on Kitchen Chefs
(İrfan YAZICIOĞLU, 2022)The study aimed to determine the approaches of the kitchen chefs of restaurant businesses to the menu engineering processes. A focus group interview with six professional kitchen chefs was held in 2020 to achieve this ...