Kurum Yazarı "Kelleci, Alpaslan" İçin Listeleme
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Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing
Kelleci, Alpaslan (SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, CA 91320, 2022)Hitherto, the pure marketing concept has focused on creating value for firms and their customers in a manner consistent with the Dominant Social Paradigm (DSP). Nevertheless, as the sustainability paradigm established ... -
A Guiding Framework for Levels of Sustainability in Marketing
Kelleci, Alpaslan; Yıldız, Oğuz (MDPI, ST ALBAN-ANLAGE 66, CH-4052 BASEL, SWITZERLAND, 2021)Up to now, far more attention has been paid to assessing the environmental, social, and economic aspects of sustainability. However, what makes this paper distinct is that it proposes a guiding framework that can be ... -
Key Determinants of Luxury Marketing Accordant with Sustainability-Oriented Value Perspectives
Kelleci, Alpaslan (MDPI, ST ALBAN-ANLAGE 66, CH-4052 BASEL, SWITZERLAND, 2022)Thus far, Luxury as Usual has rested on conventual forms of value, such as rarity, excellence, and uniqueness. Nevertheless, today, luxury value perceptions have been changing dramatically, with the emergence of new ...