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Drivers of green consumption behaviour and their implications for management

Anuar, Marhana Mohamed; Omar, Khatijah; Ahmed, Zafar Uddin; Saputra, Jumadil; Yaakop, Azizul Yadi (CZESTOCHOWA UNIV TECHNOLOGY, FAC MANAGEMENT, UL ARMII KRAJOWEJ 19B, CZESTOCHOWA 42-201, POLAND, 2020)

This study aims to explain the influence of internal factors and external factors on green consumption behaviour. In the previous studies, the combination of both internal and external factors on a comprehensive concept ...