Yazar "Mungay Ay, Serap" için listeleme
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Evaluation of Relational Marketing Activities of Football Clubs From a Fan Perspective
Göksu, Tekmil Sezen; Mungay Ay, Serap (Kahramanmaraş Sütçü İmam Üniversitesi, 2017-12-18)Relational marketing that occurs in modern marketing activities, the implementation of professional football clubs, assessing the data obtained from the fans, is to examine the differences between demographic characteristics. ...